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Choose your Cheese: Guidance System

Role: Creative Director & Lead Designer I led the creative direction and end-to-end design of a comprehensive deli cheese selection system implemented in grocery stores. This included developing the color system, defining the information taxonomy and hierarchy, and designing every signage and tag component used across the kit. The system was created to simplify cheese …

Mother Earth Coffee: Brand & Packaging System

Role: Creative Director & Lead Designer Led brand development for Mother Earth Coffee by extending an existing logo into a cohesive, scalable brand system. Defined the color palette, typography, and visual language, and applied the system across packaging, café environments, and marketing touchpoints to ensure consistency, warmth, and authenticity at every customer interaction.