PACKAGING DESIGN
Parisi Coffee Refresh
Fresh look for a Kansas City Brand.
Client
Parisi Coffee
Category
Branding
Year
2021
Role
Creative Director, Designer, Project Manager
Overview
By acknowledging the need to reinvigorate the brand and redefine who Parisi Coffee is, it was determined that there was a need to update the visual identity and packaging. Refocusing on the products that make Parisi Coffee a unique coffee company.
Inspiration
Inspired by the Italian heritage of this family owned company, the packaging was pulled from the many aspects of the Italian visual culture.
